In English, Round And Spiky Objects Tend To Have “Round” And “Spiky” Sounds
By Emma Young Many of us are familiar with the “bouba/kiki”, or “maluma/takete” effect — that we tend to pair round, blobby shapes with the words “bouba” or “maluma” and spiky shapes with “kiki” or “takete”. These findings hold for speakers of many different languages and ages, and various explanations for the effect have been proposed. […]Continue reading