Defining Generation A (Alpha) – Article
Last updated: August 19, 2024 at 11:57 am
Generation Alpha (Gen Alpha for short) is the demographic cohort succeeding Generation Z. Researchers and popular media use the early 2010s as the starting birth years and the mid-2020s as the ending birth years. Named after the first letter in the Greek alphabet, Generation Alpha is the first to be born entirely in the 21st century. Most members of Generation Alpha are the children of Millennials.
Generation Alpha has been born at a time of falling fertility rates across much of the world. For those with access, children’s entertainment has been increasingly dominated by electronic technology, social networks, and streaming services, with interest in traditional television concurrently falling. Changes in the use of technology in classrooms and other aspects of life have had an effect on how this generation has experienced early learning compared to previous generations. Studies suggest that allergies, obesity and health problems related to screen time have become increasingly prevalent among children in recent years.
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