Unconventional business leader Keri Dawson masters the art of staying in the game

Human Resources News – Human Resources News Headlines | Bizjournals.com

Keri Dawson is anything but a conventional business leader.

An endurance strategist, a fixer — and a proud nerd — Dawson approaches business much like a game of Dungeons & Dragons, where it’s not so much about outpacing competitors, but all about mastering the art of staying in the game.

Her journey into tech and her current position as global head of San Ramon, California-based Designit, a global design firm, was anything but planned, yet she quickly found her stride leading high-velocity…
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10/03/2025 – 15:03 /Cindy Barth
SoMe: @hoffeldt.bsky.social

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As an experienced Human Resources leader, I bring a wealth of expertise in corporate HR, talent management, consulting, and business partnering, spanning diverse industries such as retail, media, marketing, PR, graphic design, NGO, law, assurance, consulting, tax services, investment, medical, app/fintech, and tech/programming. I have primarily worked with service and sales companies at local, regional, and global levels, both in Europe and the Asia-Pacific region. My strengths lie in operations, development, strategy, and growth, and I have a proven track record of tailoring HR solutions to meet unique organizational needs. Whether it's overseeing daily HR tasks or crafting and implementing new processes for organizational efficiency and development, I am skilled in creating innovative human capital management programs and impactful company-wide strategic solutions. I am deeply committed to putting people first and using data-driven insights to drive business value. I believe that building modern and inclusive organizations requires a focus on talent development and daily operations, as well as delivering results. My passion for HRM is driven by a strong sense of empathy, integrity, honesty, humility, and courage, which have enabled me to build and maintain positive relationships with employees at all levels.

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