Why I’m Retiring My ‘Evil HR Lady’ Brand After 18 Years–and What’s Next
Improve Your HR
I’ve worked under the “Evil HR Lady” brand since 2006. On Tuesday, I changed it to “Improve Your HR.“
Evil HR Lady was a solid brand name with good recognition. I still think it’s funny, and I’m very glad I chose it when I started blogging about HR back in the days of Blogspot. But it was time for a change. Here are five reasons I decided to change my brand name.
New logo designed by Charlie Lythgoe C5 Designs
My purpose (and audience) changed
“Evil HR Lady” and “Improve Your HR” are both about HR, but my approach to HR has changed over the years. When I launched my blog, my goal was to write an advice column that would explain human resources to non-HR people. I wanted to give regular employees (who often see HR as “evil”) an inside view.
And I continue to do that! But about 90 percent of my work is now focused on two groups:
To keep reading, click here: Why I’m Retiring My ‘Evil HR Lady’ Brand After 18 Years–and What’s Next
The post Why I’m Retiring My ‘Evil HR Lady’ Brand After 18 Years–and What’s Next appeared first on Improve Your HR.
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11/09/2024 – 16:19 /Evil HR Lady
Twitter: @hoffeldtcom
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